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According to a study connected by Dove, most women (96%) said they wouldn’t choose the word beautiful to describe themselves — although about 80% said there is something beautiful about them.

Feeling beautiful is a personal choice women should feel empowered to make for themselves, every day. This new short film, Dove: Choose Beautiful, shot in 5 international cities (San Francisco, Shanghai, Delhi, London, São Paolo), takes a look at women around the world thinking about their own beauty.

Click here to discover more about the women’s choices and the Dove: Choose Beautiful global experience.

Join the conversation at: #ChooseBeautiful